Head and shoulders shot of Andy Parsons, the charity's Chief Executive, standing by a gate with fields and trees behind him

The Heart of England Forest welcomes new Chief Executive

8 November 2024
 by 
The Heart of England Forest

We are delighted to welcome Andy Parsons as our new Chief Executive. 

Andy brings a wealth of experience in environmental management and conservation, setting the stage for the charity to play a pivotal role in tackling climate change in communities across Warwickshire and Worcestershire.
 

“The Heart of England Forest is a regional charity that has the potential to deliver world-class nature recovery. We are facing the defining challenges of our generation – a climate emergency, the loss of biodiversity, and connecting everyone, from all walks of life, with nature and its benefits. This is why we are here – to be part of the solution.”
A head and shoulders shot of Andy Parsons, the charity's Chief Executive, standing smiling at the camera with autumnal trees behind him

Andy’s journey in the environmental sector began as Head of Operations at South West Lakes Trust in Devon and Cornwall. He later transitioned to Severn Trent as Head of Property Operations before returning to South West Lakes Trust as Chief Executive, where he led initiatives to connect young people with rural skills and improve access to natural spaces. More recently, he served as Chief Executive of the Cotswold Area of Outstanding Natural Beauty, focusing on countryside accessibility and environmental education.

Now, Andy steps into his role at Heart of England Forest with a vision to expand its efforts, focusing on three critical areas. 

Aerial view of the Forest in autumn in late afternoon sunshine

 

Three focus areas for a greener future

Climate change mitigation - “We are one of the largest woodland creators in the country, and we have a massive role to play,” said Andy. “From flood management to soil health and providing shade for wildlife, our forest supports climate resilience for the entire region. Every local authority within the Forest’s reach has declared a climate emergency, and we’re here to support their climate action plans.”

Nature recovery - with species decline affecting ecosystems nationwide, the Heart of England Forest is committed to nature recovery. Working with partners, the charity promotes biodiversity across its diverse landscape. “Encouraging ecological renewal is critical—not only for the natural world but for the health and wellbeing of our communities,” Andy emphasised.

Community access and wellbeing - surrounded by towns and cities, the Forest offers accessible green spaces that benefit mental and physical health. “We’re not looking to become a major visitor destination,” said Andy, “but enabling our communities to access and appreciate nature is at the heart of what we do.”

A photo of volunteers tree planting taken through the handle of a spade that is in the foreground
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Engaging communities for climate action

With a growing legacy of over two million trees planted across 7,000 acres, the Heart of England Forest spans South Warwickshire and Worcestershire, and is a haven for wildlife and a valuable resource for local communities.

Andy plans to hold drop-in sessions throughout 2025 to strengthen the Heart of England Forest’s relationships and raise awareness of their work within communities local to the Forest. 

“We’re a significant and responsible landowner, and it’s important to us to be a good neighbour,” Andy shared. “I look forward to meeting local parish councils and community groups who live and work within the Forest’s boundaries to understand their needs, share our vision, and explore collaborative efforts to  help mitigate climate change."

Building a lasting legacy

The Heart of England Forest's commitment to creating a vast mosaic of habitats—including mature and ancient woodlands, grasslands, heathlands, farmlands, and wetlands—supports a thriving ecosystem for plants, animals, and people alike.

“The permanency of the work that we are involved in growing a huge forest with an array of habitats to enable animals, plants, and people to thrive, makes our charity and our work vital. We are excited about what we are already achieving and the future possibilities to create a greener future for our communities and beyond.”

View through a woodland clearing in autumn
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